Promoting values in sales and marketing practices
Continue to drive a values-based approach to sales and marketing practices across the world, with the interests of consumers and patients at its core.
Progress: On track
Our Pharmaceuticals and Vaccines sales representatives around the world are incentivised based on a range of measures that allow us to attract and retain the best sales force talent, so as to ensure that we have high-quality dialogue with HCPs to help them better serve patients. Our sales and marketing practices uphold our ethical and values-led approach to HCP engagement, in full compliance with laws and policies, whilst supporting delivery of strong performance.